Through Permutive’s partnership with Rubicon you can better monetize your inventory. Offer real-time first-party and third-party behavioural segments to deliver added value to the advertiser. All your Permutive segments are available in Rubicon as segments with a Permutive ID, segment title and segment value.

It's worth noting that the Rubicon integration will be custom to your setup on site, if you'd like to turn on this integration, please contact so we can ask a developer to make sure the add-on works as it should!

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