Within the DFP console, you can create campaigns to target using any of your Permutive key values. 

You need:

  • Access to DFP for your organisation
  • Permutive key values set up for the segments you want to target

In your DoubleClick for Publishers account:

  • Select ‘Delivery’ from the top menu
  • Select ‘My orders’ from the left-hand menu
  • Select ‘New order’
  • Scroll down to ‘Ad targeting’ and, inside the box, select ‘Key-values’ from the left-hand menu
  • Type ‘permutive’ in the ‘Select a key’ box
  • Type in your key values, separated by commas

Fill in all the other details for your campaign and save. 

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