When sending reactions into DFP, we strongly recommend using the segment code (as opposed to the segment name) so that when looking in the developer console, only the 4 digit undecipherable code appears.
However, it is still possible to rename segments in DFP so you can easily target them for campaigns. To do this:
- In DFP go to the Inventory Tab
- Open Key Values
- Open Permutive Key Values
- You'll see the list of segment codes under targeting values. Click Display name on the same row as targeting values and enter the segment name there
If you would like any help with this, please contact us using the chat icon in the bottom right corner of the screen.