Now that your Permutive segments are in DFP, you're ready to start targeting in real-time through DFP.  Your segments will be available in DFP under the Permutive targeting key. They will appear in DFP within 10 minutes of setting up the reaction in Permutive.

Within DFP you can set up and manage campaigns using these key values.
 

You need: 

  • Access to DFP for your organisation

In your DoubleClick for Publishers account:

  • Select ‘Inventory’ from the top menu
  • Select ‘Key Values’ from the left-hand menu
  • Search for the ‘permutive’ targeting key
  • The DoubleClick segments names appear as targeting values.
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