Permutive enriches every pageview event with Maxmind data on the user's location, ISP and organisation.

Maxmind is a leading provider of GeoIP intelligence. From an IP address, Maxmind infers a user's location, ISP and organisation. Permutive enriches every pageview event with this data, if it is available.

Location

  • Postal code (outward code) 
  • City 
  • Province 
  • Country 
  • Continent

Internet Service Provider

  • Network
  • ISP
  • Organization
  • Autonomous_System_Number
  • Autonomous_System_Organization 

Permutive discards the user's IP address after geo-enrichment has completed.

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