FAQs

A regularly curated list of the most commonly asked questions by Permutive customers

Imogen Lovera avatar Aaron Schweitzer avatar Hannah Curnock Cook avatar
25 articles in this collection
Written by Imogen Lovera, Aaron Schweitzer, and Hannah Curnock Cook
Segmenting Data

Q: How long do segments take to go live?

A: They go live instantly, though they can take up to 10 minutes to propagate across our global CDN
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Written by Imogen Lovera
Updated over a week ago

Q: Which 3rd party data providers do you integrate with?

A: Permutive is currently integrated with over 30 data partners
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Written by Imogen Lovera
Updated over a week ago

Q: Is there an additional cost for activating lookalike segments?

A: No, there's no extra cost for this
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Written by Imogen Lovera
Updated over a week ago

Q: Can we target 'passers by'?

A: Yes, all 'passer by' traffic is targetable with Permutive.
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Written by Imogen Lovera
Updated over a week ago

Q: What is the maximum look back period for segments?

A: The user's entire history
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Written by Imogen Lovera
Updated over a week ago

Q: How long is a 'session'?

A: Sessions expire after 30 mins of inactivity
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Written by Imogen Lovera
Updated over a week ago

Q: Can we access segments from previous years?

A: Yes, segments remain in Permutive until you choose to remove them.
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Written by Imogen Lovera
Updated over a week ago

Q: I keep getting an 'Error' message when trying to create a segment?

A: Try changing the name of your segment
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Written by Imogen Lovera
Updated over a week ago

Q: What is the difference between live audience and predicted audience?

A: Predicted is an estimate of UUs, Live is the actual UUs who have entered the segment
Hannah Curnock Cook avatar
Written by Hannah Curnock Cook
Updated over a week ago

Q: Why is the segment calculator not working?

A: 'In Session' segments won't generate audience sizes
Imogen Lovera avatar
Written by Imogen Lovera
Updated over a week ago