You can create segments of users based on their ISP as they were browsing your site. This location data is collected from the user's IP address, using Maxmind's geo-location database. We collect this ISP info on every pageview, so you have this data available as soon as you install Permutive.

To create a segment of users who have BT as their Internet Service Provider, include users with a pageview where isp_info.isp is BT.

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