The Pubmatic reaction allows you to send any of your Permutive segments directly to Pubmatic, where you can use them for any of your Pubmatic inventory, under a unique Permutive segment ID

You need:

  • Access to the Permutive dashboard
  • A Permutive segment already set up, that you want to push to Pubmatic

In the Permutive Dashboard:

  • Login to your project, select ‘Reactions → Add Reaction’
  • Select the ‘Pubmatic’ Action

After you've set up a reaction, please contact your Pubmatic account manager who will be able to register the new segment in Pubmatic (if segments are not registered, you will not see data on them).


  • You must add a new reaction for each segment you send to Pubmatic.
  • Your segment will now be sent to Pubmatic under its segment code, which acts as a unique ID for the segment. Each segment’s code is listed under the ‘Segments’ page in the Permutive dashboard.
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