The SFMC (Salesforce Marketing Cloud) integration allows you to send any of your Permutive segments directly to SFMC, where you can use them for targeting on campaigns.

You need:

In the Permutive Dashboard:

  • Login to your project, select ‘Reactions → Add Reaction’
  • Select 'Salesforce Marketing Cloud' Action

The reaction should be set to fire 'Every Time'. 

Please contact us via or through LiveChat if you have any questions.

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