This report will only be enabled if you have access to third-party data.

This report provides you with demographic information on each of your segments, based on information from third-party data suppliers.

How to find the report

  • You will find this report in your dashboard under Analytics

Using the report

  • Click on the 'filters' list at the top of your page to see your filters and make edits.
  • Select your segment from the filter dropdown 'Segment'.
  • Set any additional filters e.g. 'DateRange'

Understanding the report

  • The aim of the report is to give you an insight into the demographic makeup of the audience you've selected
  • is to give you an overview of the topics/sections/articles your audience are reading, this can help inform what else these users are interested in, besides the rules chosen to define the segment.
  • This report is completely customisable as the content of these charts can be altered to the demographic information you find most useful.


I am looking to proactively go out and sell an 'auto' segment and I want to understand a bit about my audience. To do this, I filter by my Auto Intenders segment. From my results I can see that

  • My audience is pretty evenly split between Males/Females, most of them are between the ages of 18-24 and are likely to be earning between $0-50k
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