The DV360 reaction allows you to send any of your Permutive segments directly to DV360.

To set up the integration you'll first need to contact your Google Account Manager and ask them to link our DMP account to your account, to do this you need to supply them with our customer ID, 405-835-3268.

Google will return an entity ID which you then use to configure the integrations in the Permutive UI.

DBM Set-up

From here you can send segments directly into your DV360 account, where they will automatically appear in the UI in around 2 hours.
Note: The name you set for the segment in the Permutive UI will be what the DV360 segment is called. The Permutive segment code will also be visible via a field called 'integration code'.

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