The Lotame reaction allows you to send any of your Permutive segments directly to Lotame.

You need:

  • Access to the Permutive dashboard
  • A Permutive segment already set up, that you want to push to Lotame.
  • Access to the Lotame dashboard

In the Permutive Dashboard:


  • You must add a new reaction for each segment you send to Lotame.
  • Your segment will now be sent to Lotame under its segment code, which acts as a unique ID for the segment. Each segment’s code is listed under the ‘Segments’ page in the Permutive dashboard.
Did this answer your question?