Creating Segments (Audiences)
Setting up Permutive segments is straightforward and relatively quick.
We suggest that you begin by reading these support docs, then create a few segments and message support on LiveChat to confirm if they're set up as you expected.
When you are more confident setting up segments, the process is quite quick as you can duplicate segments and automatically send them to DFP. We suggest setting aside between 2 hours and 3 days to set up audiences, depending on how many you want to create, if you already have the criteria to hand, and their complexity.
In addition, your CSM will work with you to discuss your needs and any additional training and support we can offer.