Permutive can collect data from DFP on the impressions that have been rendered and clicked on the page. Each event contains default data and additional properties about the slot.
Each event contains the following properties:
- Advertiser ID. INTEGER.
- Campaign ID. INTEGER.
- Line Item ID. INTEGER.
- Creative ID. INTEGER.
- Service Name. STRING.
- Width. INTEGER.
- Height. INTEGER.
- Is Empty. BOOLEAN.
- Slot - Ad Unit Path. STRING.
- Slot - Slot Element ID. STRING.
- Slot - Targeting Key - Key. STRING.
- Slot - Targeting Key - Value. STRING.
Slot Clicked (can be used for analytics, segmentation, and targeting)
Permutive collects this event from DFP when the slot has been clicked.
Slot Rendered (can be used for analytics)
Permutive collects this event from DFP when the slot has finished rendering on the page. You can see details on the event being fired from DFP here.
See an example of how to use these events for segmentation here.