Collecting Data

Guidance on where and how Permutive ingests and categorises data

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21 articles in this collection
Written by Imogen Lovera
Default Data Collected

Events Collected on Different Platforms

Default events collected on Web, FIA and AMP
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Written by Imogen Lovera
Updated over a week ago

Data Collected on Every Event

Permutive collects time, segments, Permutive IDs and client properties on every event
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Written by Imogen Lovera
Updated over a week ago

Event Properties and What They Track

What properties are included in each event, and what information they collect
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Written by Imogen Lovera
Updated over a week ago

Default Events from the Basic Web Integration

Details of events generated when the Basic Web Integration is enabled for a project
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Written by Imogen Lovera
Updated over a week ago

Pageview Event

Pemutive adds context enrichment from IBM Watson and/or editorial tags to each Pageview event
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Written by Imogen Lovera
Updated over a week ago

Pageview Engagement Event

Five seconds of actively engaged time and the id of the related pageview event
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Written by Imogen Lovera
Updated over a week ago

Form Submission Event

Form action, method, name, ID and values
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Written by Imogen Lovera
Updated over a week ago

Link Click Event

Destination URL
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Written by Imogen Lovera
Updated over a week ago

Segment Events

Permutive collects events when a user enters and exits a segment
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Written by Imogen Lovera
Updated over a week ago

Enable/Disable Default Events

Use the Web Integration to toggle events on/off in the Permutive dashboard
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Written by Imogen Lovera
Updated over a week ago

Slot Events

Permutive collects DFP data on slots rendered and clicked
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Written by Imogen Lovera
Updated over a week ago