Permutive uses 1st party cookies, in real-time, to collect highly detailed user behaviour across a number of platforms. All this data is stored in real-time in your Data Warehouse.

Website

Permutive uses 1st party cookies to collect website browsing data. By default, Permutive typically collects about 30 - 40 events per page. These include everything from url and pageview engagement through to ad slots rendered and clicked.

FBIA

Permutive uses 1st party cookies to collect data in FBIA. The data collection methodology is the same as for website browsing data. 

Note: In your data warehouse user data is stored side-by-side for web and FB data. Website browsing data is collected with client.type='web' and FBIA data is collected with client.type='fia'

iOS/ Safari

Permutive uses 1st party cookies to collect data in Safari. The data collection methodology is the same as for website browsing data. 

Note: Safari blocks third-party cookies, which most ad-tech vendors/ DMPs rely on.

Apps

Permutive's open API means any and all data can be collected from apps. The data collection methodology is the same as for website browsing data, although there can be differences in event names (e.g. "Screens" instead of "Pages").

Off-Platform content distribution (e.g. AMP, Apple News, Yahoo)

Permutive can collect data wherever our SDK or audience pixels can be fired, so we are able to collect data within these platforms. Please get in touch if you'd like to know more.

Other Websites

You can drop Permutive tags on any sites you choose. For example, many of our publishers drop Permutive tags on brand/advertiser websites to optimise the campaigns they are running. Examples include suppressing ads shown to users where a conversion event has been detected on the brand's own website. 

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