For publishers on Permutive, data can be shared and overlayed without risk of data theft.
For a Publisher on a different DMP, Permutive can:
- Export your segments into the other Publisher's DMP
- Import segments from the Publisher into Permutive. Once the segments are within Permutive they can be used both for targeting and analytics (e.g. overlap reports).
Please get in touch if you'd like to know more.