Permutive enriches every pageview event with Maxmind data on the user's location, ISP and organisation.
Maxmind is a leading provider of GeoIP intelligence. From an IP address, Maxmind infers a user's location, ISP and organisation. Permutive enriches every pageview event with this data, if it is available.
- Postal code (outward code)
Internet Service Provider
Permutive discards the user's IP address after geo-enrichment has completed.