Now that your Permutive segments are in Google Ad Manager (formerly DFP), you're ready to start targeting in real-time.  Your segments will be available in Google Ad Manager under the Permutive targeting key. They will appear in Google Ad Manager within 10 minutes of setting up the reaction in Permutive.

Within Google Ad Manager you can set up and manage campaigns using these key values. 

 
Find your Permutive segments

You need: 

  • Access to Google Ad Manager for your organisation
  • Permutive segments sent in to Google Ad Manager

In your Google Ad Manager account:

  • Select ‘Inventory’ from the top menu
  • Select ‘Key Values’ from the left-hand menu
  • Search for the ‘permutive’ targeting key
  • The Google Ad Manager segment names appear as targeting values.
Did this answer your question?