The DFP reaction allows you to send any of your Permutive segments directly to Google Ad Manager (formerly DFP), where you can use them for targeting, under the Permutive targeting key.

In addition to using the Google Ad Manager reaction in the integrations section of your dashboard, there is also the option to push a segment to Google Ad Manager in the segment builder.

You need:

  • Access to the Permutive dashboard
  • An idea of the segment you'd like to create OR a segment already created that you'd like to send into Google Ad Manager

To send Segments via the Google Ad Manager Reaction Sync mechanism (suggested), follow theses steps:

In the Permutive Dashboard

  • Switch it on (so it turns green) and save the segment.

Your segment will now be sent to Google Ad Manager as a targeting key value. The key is ‘Permutive’ and the value is the id of the segment you created.

Note: 

  • You must turn on the Google Ad Manager reaction for each new segment you create, to send it to Google Ad Manager.
  • The Google Ad Manager reaction will automatically be sent in with the name 'segment code → DoubleClick'. 

Alternatively, you can send Segments manually via the Google Ad Manager Reaction

In the Permutive Dashboard

Note: 

  • You must add a new reaction for each segment you send to Google Ad Manager.
  • Your segment will now be sent to Google Ad Manager as a targeting key value. The key is ‘Permutive’ and the value is the title of the Google Ad Manager segment you choose (recommended to be the segment id).
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