Advice and answers from the Permutive Team
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data collected
Data Collected: Every Event
Permutive collects time, segments, Permutive internal IDs and client properties on every event
Written by
India Ferard
Updated over a week ago
Data Collected: Pageview Event (Maxmind)
Location, ISP, Organisation are collected using Maxmind's GeoIP Data
Written by
India Ferard
Updated over a week ago
Data Collected: Link Click Event
Destination URL
Written by
India Ferard
Updated over a week ago
Data Collected: Pageview Engagement Event
Page depth, 5 seconds of actively engaged time and the id of the related pageview event
Written by
India Ferard
Updated over a week ago
Data Collected: Form Submission Event
Form action, method, name, ID and values
Written by
India Ferard
Updated over a week ago
Data Collected: Pageview Event (Context Enrichment)
If enabled, Pemutive adds context enrichment from IBM Watson and/or editorial tags.
Written by
India Ferard
Updated over a week ago
Where Permutive Can Collect Data
Permutive collects data on Web, FBIA, iOS Safari and more
Written by
India Ferard
Updated over a week ago
Collect custom data on every pageview
Choose a pageview schema to collect custom data from your page on every pageview
Written by
India Ferard
Updated over a week ago
Q: Do you collect data on device type?
A: Permutive can infer device type from the client's user agent
Written by
India Ferard
Updated over a week ago
Data Collection: Slot Events
Permutive collects DFP data on slots rendered and clicked
Written by
India Ferard
Updated over a week ago
Behaviours Permutive Collects
Static and dynamic behaviours Permutive collects as properties of events
Written by
India Ferard
Updated over a week ago
Custom Data: Video View-Through and Completion
Permutive can collect video viewthrough data at % waypoints
Written by
India Ferard
Updated over a week ago
Events Collected by Permutive in Web, Instant Articles and AMP
Written by
Imogen Lovera
Updated over a week ago
Sharing Data
Share data with other publishers or clients with the Permutive DMP or a different DMP
Written by
India Ferard
Updated over a week ago
Data Security
Keeping data secure, PII, GDPR and sharing data
Written by
India Ferard
Updated over a week ago
Ingesting Additional Data
Permutive can integrate with Data Layers and ingest variables from the page
Written by
India Ferard
Updated over a week ago
Real-time Data
Our segments, reactions and analytics update in milliseconds
Written by
India Ferard
Updated over a week ago
Custom Data: Prebid.js
Header bidding data on bids won and bids lost, bidders, ad slots, cpm, time to respond
Written by
India Ferard
Updated over a week ago
Third Party Data
Enable third party data to target a wider range of audiences
Written by
Imogen Lovera
Updated over a week ago
Share data using pixels
Use a JS reaction to fire a pixel to other platforms whenever users enter a segment
Written by
India Ferard
Updated over a week ago