Advice and answers from the Permutive Team

Search results for: data collected

Data Collected: Every Event

Permutive collects time, segments, Permutive internal IDs and client properties on every event
Written by India Ferard
Updated over a week ago

Data Collected: Pageview Event (Maxmind)

Location, ISP, Organisation are collected using Maxmind's GeoIP Data
Written by India Ferard
Updated over a week ago

Data Collected: Link Click Event

Destination URL
Written by India Ferard
Updated over a week ago

Data Collected: Pageview Engagement Event

Page depth, 5 seconds of actively engaged time and the id of the related pageview event
Written by India Ferard
Updated over a week ago

Data Collected: Form Submission Event

Form action, method, name, ID and values
Written by India Ferard
Updated over a week ago

Data Collected: Pageview Event (Context Enrichment)

If enabled, Pemutive adds context enrichment from IBM Watson and/or editorial tags.
Written by India Ferard
Updated over a week ago

Where Permutive Can Collect Data

Permutive collects data on Web, FBIA, iOS Safari and more
Written by India Ferard
Updated over a week ago

Collect custom data on every pageview

Choose a pageview schema to collect custom data from your page on every pageview
Written by India Ferard
Updated over a week ago

Q: Do you collect data on device type?

A: Permutive can infer device type from the client's user agent
Written by India Ferard
Updated over a week ago

Data Collection: Slot Events

Permutive collects DFP data on slots rendered and clicked
Written by India Ferard
Updated over a week ago

Behaviours Permutive Collects

Static and dynamic behaviours Permutive collects as properties of events
Written by India Ferard
Updated over a week ago

Custom Data: Video View-Through and Completion

Permutive can collect video viewthrough data at % waypoints
Written by India Ferard
Updated over a week ago

Events Collected by Permutive in Web, Instant Articles and AMP

Written by Imogen Lovera
Updated over a week ago

Sharing Data

Share data with other publishers or clients with the Permutive DMP or a different DMP
Written by India Ferard
Updated over a week ago

Data Security

Keeping data secure, PII, GDPR and sharing data
Written by India Ferard
Updated over a week ago

Ingesting Additional Data

Permutive can integrate with Data Layers and ingest variables from the page
Written by India Ferard
Updated over a week ago

Real-time Data

Our segments, reactions and analytics update in milliseconds
Written by India Ferard
Updated over a week ago

Custom Data: Prebid.js

Header bidding data on bids won and bids lost, bidders, ad slots, cpm, time to respond
Written by India Ferard
Updated over a week ago

Third Party Data

Enable third party data to target a wider range of audiences
Written by Imogen Lovera
Updated over a week ago

Share data using pixels

Use a JS reaction to fire a pixel to other platforms whenever users enter a segment
Written by India Ferard
Updated over a week ago